The complete Burberry Spring 2013 Ready-to-Wear fashion show, now readily available on Vogue, offers a fascinating glimpse into a pivotal moment in the brand's history. This collection, unveiled before the significant rebranding and streamlining that followed, represents the culmination of a particular aesthetic and the final flourish of the "Prorsum" label. Understanding the context surrounding this collection – the reasons behind Burberry's decision to drop the "Prorsum" line and its subsequent impact – is crucial to appreciating its significance. This article will delve into the details of the Spring 2013 collection, exploring its design elements, its place within Burberry's broader narrative, and addressing the frequently searched questions surrounding the "Prorsum" era.
The Spring 2013 Collection: A Celebration of British Heritage with a Modern Twist
The Burberry Prorsum Spring 2013 collection, presented in London, was a masterful blend of classic British tailoring and modern, youthful energy. Christopher Bailey, then Chief Creative Officer, infused the collection with a sense of romanticism and playful sophistication. The show itself was a spectacle, reflecting the brand's growing global influence and its ability to create an immersive brand experience.
The collection showcased a vibrant palette, moving from soft pastels to bold, saturated hues. Floral prints, a recurring motif in Burberry's design vocabulary, were reimagined with a contemporary edge, appearing on everything from flowing dresses to tailored jackets. Sheer fabrics, delicate lace, and intricate embroidery added layers of texture and visual interest. The silhouette was varied, encompassing both flowing, feminine pieces and sharply tailored separates. This duality reflected the multifaceted nature of the modern woman – capable of being both effortlessly chic and powerfully assertive.
Key pieces included impeccably cut trench coats, a signature Burberry element, reinterpreted in unexpected fabrics and colours. The iconic check pattern, synonymous with the brand, was subtly incorporated into the designs, adding a touch of understated elegance. Lightweight knits, delicate blouses, and flowing skirts offered a sense of ease and femininity, while structured jackets and tailored trousers provided a more polished, professional look. The accessories played a significant role, with statement bags, delicate jewellery, and elegant footwear complementing the overall aesthetic.
The collection demonstrated a clear understanding of the contemporary consumer. It wasn't just about showcasing high-fashion pieces; it was about creating wearable garments that resonated with a diverse audience. The blend of classic and contemporary elements, the attention to detail, and the overall sense of effortless chic made the Spring 2013 collection both desirable and aspirational. It represented the culmination of years of building the "Prorsum" brand as a synonym for luxury and sophisticated British style.
Why is Burberry Leaving Labels? The Demise of "Prorsum"
The decision to drop the "Prorsum" label in 2015 wasn't a spontaneous one. It was a strategic move aimed at simplifying the brand's identity and streamlining its operations. The rationale behind this decision involved several factors:
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